What people are saying.

5 star rating

Attract your audience – first you need a plan.

Linda Holcman

Fantastic! Help me establish a proper foundation for my marketing and social media strategy. Christina guides you step-by-step to define your audience &amp...

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Fantastic! Help me establish a proper foundation for my marketing and social media strategy. Christina guides you step-by-step to define your audience & positioning - making a very difficult task extremely easy. Can't wait to finish my courses so I can crush it online! Linda

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5 star rating

Tools you can use!

Kim Hickman

Wow, this course taught me the basics and also gave me some new tools to use. I now have a better idea on my messaging and how to do my plan. Great course an...

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Wow, this course taught me the basics and also gave me some new tools to use. I now have a better idea on my messaging and how to do my plan. Great course and Christina is so knowledgeable and professional.

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5 star rating

Relevant, helpful information

Brandy Ferrer

I really appreciate the approach of starting with a plan and getting a good handle on the brand before launching into specific tactics. This is an important ...

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I really appreciate the approach of starting with a plan and getting a good handle on the brand before launching into specific tactics. This is an important step that is often overlooked. Thanks for the insight and practical exercises!

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Your program instructor.

Director of Online Marketing, Antenna Social Media & Design

Christina Adams

Christina has been creating digital media since the early days of the Internet and honed her online expertise while creating the Vancouver 2010 Olympic & Paralympic Winter Games education programs website.

She has a Master’s degree in Gender Studies where she explored how girls are represented in advertising and mass media. While earning her degree, she also acquired a Graduate Teaching Certificate and has taught at various institutions such as: The Art Institute of Vancouver, Memorial University of Newfoundland, and Emily Carr University of Art + Design.

Christina is passionate about championing women and underrepresented people in creative and tech leadership.

Online Marketing for Small Businesses

A program by Antenna Learning Labs.

  • Learn how to attract the right customers.

  • Discover how to enrich your online content.

  • Create an efficient social media & email marketing system.

What you'll get out of this program.

Christina will walk you through the technical set-up for your semi-automated online marketing system while providing tips for being strategic and efficient.

You'll implement what you learn on your own website & social networks.

The course includes about 6 hours of video broken into 15 - 20 minute lessons. There are exercises and homework provided to ensure that by the end of the program, you’re social media & online marketing will be a well-oiled machine.


Oh, and you’ll also pick up some marketing fundamentals of online marketing along the way!


Learn how to:

  • Set up & manage email marketing.

  • Create a landing page that entices visitors to become followers.

  • Attract the right customers with engaging social media.

  • Make social media and online marketing easy for you and/or your team.

Watch Intro Video

Course Introduction

Christina provides a course overview in this video.